The Samsung Galaxy S25 Ultra does all of the right things you want from a high-end smartphone, but its redesign annoys me.

People tend to keep phones longer than they used to, though, and anyone upgrading to the S25 from an Android phone released more than a couple of years ago won't mind that, visually, it looks like Samsung's released the same phone three years in a row. Next to a modern Google or OnePlus phone, though, the Galaxy S25 looks awfully basic.

The latest models, which were just announced and are on sale from 7 February, are the Samsung Galaxy S25, S25+ and, the one I’ll focus on here, the Galaxy S25 Ultra. As the name implies, it’s top of the range, with more cameras, a bigger battery and a fancier design than the rest of the range. Oh, and the highest price tag, of course.