The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The Daytona 200 is the only major motorcycle race that's long enough to necessitate pit stops. And by the way, the fastest ...

Corvette Racing’s Tommy Milner says he feels it’s time to “move on” after the controversial incidents between Paul Miller ...

Watch experts identified the watch as a Rolex Daytona Le Mans in yellow gold. It has a resale value of up to $300,000, one ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...