Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.
Puma Golf's Kristin Hinze and Shawn Koutahi run through the latest wardrobe adds for those seeking a "high fashion" look on the golf course and the performance of the Elevate 2 shoe at the PGA Show.
In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...
By Nikhil Sharma and Pranav Kashyap (Reuters) -European shares closed higher on Thursday, buoyed by President Donald Trump's ...
The gulf in performance between Adidas AG and Puma SE shares since Bjorn Gulden hopped between the German sportswear makers ...
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Puma heightens focus on profitability growth after 2024 profit missGerman sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure and expectations.
Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts.
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