They have won the title twice before, when they were lead by Cynthia Cooper who was the Juju Watkins of Souther California long before Juju or NIL existed.

USC’s JuJu Watkins is quickly becoming one of the most marketable names in women’s sports, and her latest deal with Fanatics is a major milestone for both her career and women’s athletics as ...

(AP Photo/Jenny Kane) Southern California guard JuJu Watkins stands on the court during the second half against UNC Greensboro in the first round of the NCAA college basketball tournament Saturday, ...

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, image and likeness (NIL) deals.

A new NCAA settlement could be approved as early as Monday, potentially adding some caps to the wild name, image and likeness ...

The NIL economy in college athletics has grown ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers are closely followed from ...

North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes ... Davis, third on the ACC's all-time scoring list, garnered 25 NIL deals over the last 12 months, finishing ...

The USC Trojans women's basketball team has another star player making waves in the NIL world, but this time it's not JuJu Watkins. USC forward Kiki Iriafen has signed a sponsorship deal with ...

Plus, not only are we missing Watkins for the rest of this tournament ... Especially when you come out on the other side of the setback. Juju's basketball story might be paused, but it's not ...

USC Trojans star JuJu Watkins made her pride known after her teammate Kiki Iriafen's remarkable achievement in the 2025 WNBA ...