Alphabet's Google said on Tuesday it would put artificial intelligence into the hands of more Web surfers while teasing a $249.99-a-month subscription for its AI power users, its latest effort to fend off growing competition from startups like OpenAI.

Google I/O 2025 was largely dominated by AI agents that will parse the web for users, representing a new paradigm that could replace Search.

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Google’s Gemini Diffusion demo didn’t get much airtime at I/O, but its blazing speed—and potential for coding—has AI insiders speculating about a shift in the model wars.

Healthcare organizations can leverage Google AI to streamline operations, enrich patient experiences, and achieve superior clinical outcomes

Unsurprisingly, the bulk of Google's announcements at I/O this week focused on AI. Although past Google I/O events also heavily leaned on AI, what made this year's announcements different is that the features were spread across nearly every Google offering and touched nearly every task people partake in every day.

Using Flow will cost a little more than the $7/month/user cost of a “Business Starter” Workplace subscription: You’ll need to sign up for one of Google’s two higher-end AI plans: AI Pro (formerly AI Premium), $19.99/month, or AI Ultra, at $249.99 a month.

Commentary: When I saw Google's AI shopping feature that wants to be like Cher's closet from Clueless, I had some serious questions. But I admit: Google surprised me.

Google co-founder Sergey Brin makes surprise appearance at Google I/O, declaring "Gemini will be the very first AGI," revealing philosophical tensions with DeepMind CEO Hassabis who urges scientific caution in the high-stakes AI race.