The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

How automakers are handling pricing in a Trump Tariff world and what Chinese ads are no longer allowed to say about vehicles ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...