Patek Philippe’s Buzzy New Cubitus Line Is Not Radically New—and That’s the Whole Point
CEO Thierry Stern followed a simple ethos is creating the new model: “Take the best of what you know and improve it.” ...
How the Patek Philippe Cubitus Polarized the Watch World—and Won
But in the modern connected world, the Cubitus created—in what felt like a nanosecond—more than its fair share of collective ...
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Patek Philippe’s Buzzy New Cubitus Line Is Not Radically New—and That’s the Whole Point
None of this seems to have stopped demand for the Cubitus, and it didn’t take long for seasoned collectors to start bragging about receiving their orders. Among the first was American rapper N.O ...
I Voted in the GPHG, the Oscars of Watchmaking—Here’s What It Was Like
The 2024 GPHG winners were crowned at the ceremony on Nov. 13, five days after I voted with my fellow jurors in bustling room ...
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Patek Philippe Cubitus flips for $50,000 profit
Patek Philippe’s square Cubitus collection is less than a month old, but authorized dealers are receiving allocations, ...
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UPDATED: Patek Philippe Cubitus watches flip for $50,000 profit
Patek Philippe’s square Cubitus collection is less than a month old, but authorised dealers are receiving allocations, ...
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How the Patek Philippe Cubitus Polarized the Watch World—and Won
It launched a new watch, the Cubitus. You might think, Well, that’s what watch brands are supposed to do, right? But Patek Philippe tends to plough its own furrow, content to release ...
Dwayne Johnson’s Watch Is a Luxe Take on a Classic Rolex
Clearly visible on Johnson’s wrist, meanwhile, was the Rolex GMT-Master II ref. 126715CHNR, a solid-gold take on the brand’s ...