With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, ...

YouTube Premium offers an ad-free experience, but it's not cheap. If you jumped into the subscription, you may have thought ...

With hundreds of brands splurging their marketing spends on IPL, they run the risk of creating a clutter. YouTube's Shubha ...

YouTube Premium Lite at $8/mo cuts most ads, offering value without the full price hassle. Expect an occasional ad with Lite, ...

YouTube Premium is testing the ability to share ad-free videos among your friends. Read this story to learn more details.

Free trials can also be helpful if you're trying to catch a live sporting event. Many of the popular sports streaming ...

There used to be a DC Comics podcast of recorded Comic-Con panels that, I think, was the first podcast I listened to ...

For years, YouTube has hosted its own upfront presentation, dubbed Brandcast, where creators help the Alphabet-owned video platform woo Madison Avenue and compete with traditional media for ad dollars ...

This spectacle is disseminated through and amplified by a type of political and social experience machine that compels ...

Alphabet's search dominance declines as ChatGPT hits 500M weekly users. Read why I rate GOOG stock a Hold and wouldn't ...

"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...