For video streamers, another price hike just means it’s Tuesday. For music streaming, however, price increases are bigger deals, and they tend to reverberate for everyone. Take Amazon, which just hiked the price of its individual Music Unlimited plan to $11.

Streaming price hikes often come in waves, and the move by Amazon comes just a few months after market leader Spotify raised its subscription prices by a similar amount. The No. 2 music streaming service, Apple Music, also raised its subscription price last October.