Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

The irony leaves a sour taste, given that experiential marketing is designed to reflect brand values, and sustainability is ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

A Chinese ecommerce app has shot up the App Store rankings in response to Donald Trump’s tariff changes. It’s as safe as the ...

Colossal Biosciences, an American biotechnology company, announced the "de-extinction" of the dire wolf, a prehistoric wolf ...

In early March, the Massachusetts Attorney General's Office finalized the commonwealth's regulations on unfair and deceptive fees, which it refers ...

Earlier this month, the Trump Administration said, "Made in America' is not just a tagline—it’s an economic and national ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

The agency has made a difference in the lives of small business owners. Staff cuts could mean rolling back progress.

When ordering print materials, one of the most important—and often overlooked—factors is the quality of the artwork file.