AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...

India’s iconic cola brand — did something no one saw coming. With its 50th anniversary around the corner, Thums Up wiped its ...

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

From economic forecasts to radio's next superstars, NAB Show 2025 starts with a weekend of sessions focused on the future.

WPP has been very busy. The global media holding company has bought InfoSum, a data collaboration platform. WPP recently ...

Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and ...