Ibironke Adegoke Ibironke Adegoke The future of data analytics is not some distant, abstract idea; it is now here, manifested in the decisions we make, the tools we create, and the systems we design.

Get an overview of the 2025 AI Decision Brief, a Microsoft report on how generative AI is impacting businesses and how to ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Building a strong brand and telling your company’s story is key to building trust with your customers but also for ...

Leading firms like OpenAI, Microsoft and NVIDIA now employ predictive analytics, influencer partnerships and transparency ...

In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...

The race to optimize transistors is in full swing, as chip manufacturers push for more performance while improving energy ...

Two U.S. senators recently called out Amazon, Google, verification vendors and watchdogs over child porn ad placements.

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...