Unlike the characters marked for death in a 'Final Destination' movie, Zach Lipovsky and Adam B. Stein's film overcame ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Robert Latorre will start at the company in September, while Stephanie Jackson, Tina Messina and Larry Alecia are starting immediately ...

DIS beats WBD with 20% earnings growth, stronger streaming performance, and diversified revenue streams. Superior fundamentals favor DIS over debt-heavy WBD.

Wireless carriers have gotten into the streaming bundle business as well. Verizon in particular offers Disney+, Hulu, and ...

The company that set out to make streaming simple has come a long way since 2008. Yet its current business all connects back ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

EXCLUSIVE: If you’re an And Just Like That fan who wants the consumption to be a little more conspicuous, Warner Bros.

Or maybe Grok’s willingness to spout controversial fringe theories is a reminder to everyone about what AI is, and what it is ...

If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster. Netflix’s recent deal ...