The development of computers, smartphones, and social media over the past decade has changed marketing methods. We live in an ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

In the competitive ecosphere of business, maintaining and enhancing a brand image can be as critical as the quality of the ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Tech brands are currently facing new challenges in content and digital marketing. That is why Saads Abrahams from media ...

In the ever-evolving digital landscape, businesses must adopt strategic marketing approaches to stay competitive. At ...

Digital transformation enhances innovation and competitive advantage of any organization by encouraging innovation, business ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

With businesses nowadays becoming increasingly eco-conscious while trying to scale and leverage technology to the fullest ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

The marketing mix is a structure combining TV plus digital. In addition to this, e-commerce is another platform that Godrej ...