Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Digital marketing in 2025 is all about working smarter—not harder. With new tools launching constantly, it can be overwhelming to figure out which ones actually make a difference. That’s why we’ve ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Investopedia / Paige McLaughlin Social media marketing is the use of social ... by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign ...

According to the latest Verizon survey for the State of Small Business, it seems that more SMBs are turning to AI for content ...

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

As artificial intelligence tools reshape big companies, these solo owners and small business founders are using AI to good ...

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.