Unilever - the maker of popular household products Omo, Lifebuoy, and Vaseline - was found by the Competition Authority of Kenya (CAK) to have abused its buyer power which is the ability of a ...

Unilever's laundry detergent brand, OMO, is facing a decrease in awareness of 68% due to Dutch supermarket wars and the growth of private labels. Driven by a new focus on the target group of young ...

OMO, Unilever’s laundry detergent brand, entered the gaming space, with an activation on Roblox, aiming to connect with young adults through gamification and storytelling. The activation was ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Unilever is a pioneer of purpose-driven marketing, from Dove taking on traditional definitions of beauty to Lifebuoy educating people about washing their hands and Omo extolling the virtues of kids ...