Ubisoft is apparently up to some business-shaped shenanigans behind the scenes as it's reportedly considering launching a new part of the company that would house some of its main intellectual property, notably including Assassin's Creed.

Assassin’s Creed Shadows is the first major Ubisoft game to release day one on Steam since 2019. Previously, the publisher prioritised its own digital store, as well as the Epic Games Store, at launch. Late last year, the company brought Assassin’s Creed Mirage to Steam, as well as Star Wars Outlaws, after other stores.

Assassin's Creed and Far Cry publisher Ubisoft is reportedly considering the creation of a new gaming-focused entity for some of its core IP.

Ubisoft Entertainment SA is looking to bring in investors to a new entity that will include some of its core video-gaming intellectual property, including Assassin’s Creed, according to people familiar with the situation.

Ubisoft is considering the launch of a fresh business unit to run its biggest brands, that would be part-owned by outside companies.

A new report has come out on Friday suggesting Ubisoft could be seeking big backers for its IPs like Tencent amid floundering profits.