CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to ...

TikTok’s Return on Influence Report reveals a powerful truth: successful marketing today demands creative investment. By prioritizing empathy and audience resonance in their creator ...

I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

Plus, the brand’s fiber powder is now the number-one growth driver in Walmart’s digestive wellness category, according to a ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

All of the cool kids are at Natural Products Expo West, but with thousands of exhibitors and more than 60,000 attendees at ...

At a time when legal pathways to the U.S. have been slashed and criminal groups are raking in money from migrant smuggling, ...

Which means videos having length of 60 seconds or more tend to generate more views and watch time than shorter videos. But this result is somewhat shocking to the TikTok users and creators, for the ...

TikTok has changed the way brands connect with their audience. It’s no longer about just advertising it’s about creating ...

Going viral on TikTok is an incredible opportunity, but it's not a guarantee of long-term success. The brands that win are ...