Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, ...

Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

House Democrats were widely mocked by conservatives on social media after appearing in a "choose your fighter" video that ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.