While the Texas Longhorns do have some questions heading into next season, one analyst still believes they are the nation's ...

The Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic ...

The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the "Official Sporting Goods Retailer of the Texas ...

The 2025 season sees the Texas Longhorns in a new conference, but expect similar success for Reese Atwood and Co. Since the program launched in 1997, Texas Longhorns softball has been a consistent ...

In addition to co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns ... influencer marketing activations through name, image, and likeness (NIL) collaborations, including ...