How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Gordon Haskett downgraded Target (TGT) to Hold from Buy with a price target of $135, down from $145. While it remains to be seen how holiday ...

BofA raised the firm’s price target on Sprouts Farmers Market (SFM) to $185 from $165 and keeps a Buy rating on the shares. The firm, which ...

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and ...

Coca-Cola, Amazon, and Target are among the companies that have been subject to boycotts and are finding audiences on social media. One boycott, calling for an “economic blackout” on Feb. 28, was ...

Kolja Brand is a leading art marketing expert and innovates the art scene with the German Art Award and his artist agency, Aurum Future. The international art scene is undergoing a profound ...

Brands must conduct in-depth research to comprehend the cultural norms of their target markets ensuring that their marketing efforts do not inadvertently offend or alienate potential customers.

U.S. Marketscategory US weekly jobless claims decline amid stable labor market 1:59 PM UTC U.S. Marketscategory US producer inflation trends higher; labor market remains stable 5:12 PM UTC ...

Under Armour Inc. Cl C 1.89% $2.96B Under Armour Inc. Cl A 1.68% $2.96B ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...