The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.