Bowerman was always interested in creating the best sneakers for runners, making prototypes and experimenting during the ...

The findings were clear. Assertive messages provoked stronger feelings of anger and defensiveness in the face of a perceived ...

Nike is losing market share to companies that focus on poorer customers and to companies that produce more ethical and ...

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...

Megacap U.S. tech companies including Apple and retail giants Walmart and Nike led a global market meltdown as President ...

Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing ...

Athletic apparel giant Nike (NYSE: NKE) has already completed three quarters for its fiscal 2025 and results haven't been ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. The ...

Nike's declining margins, high valuation, and rising competition signal financial challenges. Click here to read an analysis ...

2. Lifestyle and Athleisure: The launch of the 24.7 Apparel line shows promise in capturing a larger share of the growing athleisure market. 3. Sustainability: NIKE’s commitment to sustainable ...

2. Lifestyle and Athleisure: The launch of the 24.7 Apparel line shows promise in capturing a larger share of the growing athleisure market. 3. Sustainability: NIKE’s commitment to sustainable ...