Bowerman was always interested in creating the best sneakers for runners, making prototypes and experimenting during the ...

The findings were clear. Assertive messages provoked stronger feelings of anger and defensiveness in the face of a perceived ...

Nike is losing market share to companies that focus on poorer customers and to companies that produce more ethical and ...

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...

Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing ...

Athletic apparel giant Nike (NYSE: NKE) has already completed three quarters for its fiscal 2025 and results haven't been ...

Founded by a world-renowned climbing duo, this 56-year-old brand continues to lead the charge in preservation and ...

Merino wool outdoor apparel brands like Smartwool and icebreaker are pooling their resources to tackle circular fashion ...

Sustainable fashion isn’t just a buzzword — it’s a mindset that’s shaping the future of style. As more shoppers in ...

Nike could soon face another blow in its effort to revive its brand and reverse a long decline in sales: U.S. tariffs on ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. The ...

Nike's declining margins, high valuation, and rising competition signal financial challenges. Click here to read an analysis ...