Meanwhile, Michael Rubin’s Fanatics Super Bowl Party took place at The Sugar Mill and was headlined by performers Post Malone, Travis Scott, Latto and Ciara. Attendees included Angel Reese, Gayle King, Martha Stewart, Coi Leray, Russell Wilson, Alix Earle, Tinashe, Pete Davidson, Kevin Costner, GloRilla ad more.

Babies were hoisted in the air. Beers were tossed. And Birds revelry reached a fever pitch in Philadelphia Friday for the Eagles' Super Bowl parade. Why it matters: It's an all-day party to celebrate a team that captured the NFL franchise's second Lombardi Trophy — and the adoring hearts of fans across the world.

Former Philadelphia Eagles player Jason Kelce greets fans as they gather for a parade to celebrate their Super Bowl victory over the Kansas City Chiefs, on February 14, 2025 in Philadelphia, Pennsylvania. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)