2025 Super Bowl Ads Trends, Including Notable Shifts In Representation
Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super Bowl ads. This year was different.
Best 2025 Super Bowl commercials: Ranking the best and worst ads
And now for the best Super Bowl commercials (and worst)… I’m not sure if this is going to air during the Super Bowl, or what, but this is hilarious and the best commercial… with or without bears.
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,
Amp spotlight: What Super Bowl 2025 ads tell us about the state of advertising
Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.
3 Lessons From the Super Bowl's High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted with XR Extreme Reach, the AI-driven platform that creates, optimizes, and distributes ads.
Super Bowl Ads 2025: Record prices, star power, and top brand moments
Super Bowl 2025 commercials set a record $8 million per 30 seconds, featuring Elon Musk, Dogecoin, and A-list celebrities. Nostalgic and humorous ads dominated, proving the Super Bowl remains advertising's biggest stage.
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...
What was the most expensive Super Bowl commercial of all time?
Per GO Banking Rates and CBS, Google and Amazon purchased the most expensive commercials in Super Bowl history as of 2023, ...
MARCA5d
Most expensive Super Bowl commercials: How much did the top-10 cost?
having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020. Despite competition from successful ads by Amazon, Budweiser's longstanding ...
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
People7d
How Much Do Super Bowl Commercials Cost? Find Out Which Ads Are the Most Expensive (and Why the Price Increased By $1 Million Dollars Last Month)
The 2025 Super Bowl already made history when FOX announced ... with each company spending an estimated $16.8 million on their 2020 commercials. Google’s ad, titled “Loretta,” opted for ...
Slate5d
The Super Bowl Commercial Has a Patrick Mahomes–Size Meltdown
This year’s Super Bowl arrived in ... a thoroughly MAGA-fied commercial slate at the game, embodying a whiplash-inducing reversal of whatever the summer of 2020 was. Nobody went quite that ...
Bosch Super Bowl commercial 2025: Antonio Banderas and 'Macho Man'
Bosch is making its Super Bowl commercial debut in 2025 with a spot starring Antonio Banderasand a tribute to wrestling ...
Eugene Levy stars in eyebrow-raising Little Caesars Crazy Puffs Super Bowl commercial
Little Caesars is featuring Eugene Levy's distinctive eyebrows for its first Super Bowl commercial since 2020. It includes a ...
Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...