NBCUniversal has already begun pitching Super Bowl 2026 ad inventory to its past Big Game advertisers, and some buyers are ...

For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025's version of its message called "The Question." The group also got exposure, in a subtler way ...

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Who’s ready for Super Bowl commercials? The 2025 NFL championship kicks off this Sunday, and advertisers are getting ready to capitalize on the more than 120 million people expected to tune in.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

One of the biggest examples of this trend is Instacart’s upcoming spot, with the grocery delivery app buying its first-ever Super Bowl ad and filling it with well-known consumer mascots ...