FIFA President Gianni Infantino claims the 2026 FIFA World Cup will surpass the Super Bowl in viewership, equating it to '104 ...

The Chiefs’ loss in Super Bowl LIX set a record with 127.7 million U.S. viewers across television and streaming platforms.

Experts analyze Kendrick Lamar’s Super Bowl LIX halftime performance, breaking down its symbolism, politics, and cultural ...

BTS emerges as an ideal choice for the Super Bowl halftime show due to their global fanbase, high-energy performances, and versatile discography. Their inclusion would enhance international ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

FIFA President Gianni Infantino recently drew a bold comparison between two of the world's most celebrated "football" events, the FIFA World Cup and the NFL's Super Bowl. In an int ...

A new sandwich shop is stepping up to the NFL's top fast food sponsorship. Jersey Mike’s – known for its large portions, ...

Kendrick Lamar's Super Bowl halftime performance sparked controversy due to explicit lyrics, sexually suggestive dance moves.

Kendrick Lamar’s halftime performance at Super Bowl LIX became the most-watched in NFL history, drawing 133.5 million viewers ...

Kendrick Lamar’s Super Bowl LIX halftime performance drew 125 FCC complaints, according to several FOIAs filed following the event, including one by The Hill. Some of the FCC complaints expressed ...

The FCC received 125 complaints about Kendrick Lamar’s concert, according to public records obtained by WIRED, with many ...

Despite the 125 complaints, the Half Time performance has become one of the most viewed in NFL history, with Nielsen stating ...