The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

It is no longer enough for social media platforms such as Instagram to merely be photo-sharing sites in today’s connected ...

Billionaire entrepreneur Elon Musk has announced the merger of his artificial intelligence startup, xAI, with his social media platform, X, ...

Elon Musk's artificial intelligence firm xAI acquired X in an all-stock deal valuing the social media company at $45 billion, ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Page-view targets and clickbait discussed at editors' conference as Mirror editor says journalists are coming on journey.

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes ...

I’m always looking for ways to reengage people between 20 and 40 by reminding them what PBS does,” says Marissa Pina, ...

The spirit tunnel concept draws inspiration from athletic traditions where teams create similar formations to energize ...

Have you ever achieved something impressive—a promotion, a new car, the perfect Instagram post—only to feel that ...