But when measuring social media, most rely on fluffy metrics, such as "new followers" and "increased brand awareness." Only 1 in 3 marketers can measure the ROI of their social media efforts, ...

Social media has become more than just a way to connect with friends—it has transformed into a stage for recognition, ...

Remember, one of the best social media metrics you have available isn't on a graph or pie chart. When you talk to prospective and current students and their families, ask where they heard about you.

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

It's a valid question, especially given that for a newer generation of festival-goers, Leeds is their go-to summer music festival. These days, you're more likely to hear 'Leeds and Reading' than the ...