As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy ...

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang ...

For example ... These include audience-targeted advertising, interactive chatbots, creating personalized experiences for customers online, social media influencers, and building an online audience.

Indian Premier League (IPL) 2025, could be a game-changer for social media advertising ... in Gujarat Titans For example, it asked companies to avoid Made for Advertising (MFA) websites that ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Share customer content on your social media and website. Partner with influencers. For example, Airbnb’s #AirbnbExperiences ... the right audience. Choose ad types that build brand awareness ...

Some parents look at having their children’s photos on social media platforms as a business opportunity, while others worry ...

Last November, the federal government passed the Online Safety Act, banning under-16s from most social media platforms ... the testing phase for a new ad placement — Promoted Places ...

For example, in the U.S., streaming ... with streaming platforms, social media, and retail spaces all competing for advertising revenue. This convergence creates a complex mosaic of touchpoints ...

I don’t know about your social media feed but mine feels like I constantly see the same couple of video formats. Whether it’s ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Discover Uday Shankar’s perspective on the future of journalism, media disruption, and the impact of technology on newsrooms.