For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience.

The Advertising Standards Authority said a search in January found 1,800 unique paid-for weight-loss ads which were ...

For years, Tesla avoided advertising, but the automaker finally relented a couple years ago. Now facing a tidal wave of ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Our four-legged friends are increasingly popular on social media, with some becoming influencers with millions of followers.

Some parents look at having their children’s photos on social media platforms as a business opportunity, while others worry ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...