For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience.

The Advertising Standards Authority said a search in January found 1,800 unique paid-for weight-loss ads which were ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

For years, Tesla avoided advertising, but the automaker finally relented a couple years ago. Now facing a tidal wave of ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...