But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social ...

Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US ...