Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Brandspire, founded by Kinga Stabryla, Marketing Strategist for Non-Fiction Authors, reshifts the focus from meaningless ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Changing content moderation and artificial intelligence training practices means social media has undergone a fundamental ...

Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free policy.

The era of micro dramas has truly arrived. According to a recent report released by Tencent News, by the end of 2024, the ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

Zayed University (ZU) students from the College of Businesss - Alyaa AlZubaidi, Meitha Almehairbi and Amna Alhammadi (all ...

This spectacle is disseminated through and amplified by a type of political and social experience machine that compels ...