A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

We were really intentional in curating a line of limited-edition merchandise,” said Cara Tragseiler, senior brand director ...

Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Loyalty programs could influence customers to spend more and make it harder for them to know whether they're getting a good deal, according to a new report. The Australian Competition and Consumer ...

Marcy Kaptur, D-Ohio, sparked a firestorm on social media over comments questioning ... which country is his loyalty to? South Africa? Canada? Or the United States? And he’s only been a citizen ...

The short clip of Bellucci dancing, while seemingly innocuous, has prompted a mix of admiration, nostalgia, and discomfort among social media users. One user tweeted, “Man, she was seriously ...

From Noah Davis’s empathetic figuration at the Barbican to Arpita Singh’s layered narratives at Serpentine, two London exhibitions show painting confronting social realities and sparking dialogue.

A social media post with a video was widely shared with a caption claiming that it was released by a public authority in London. “London Council has released a video showing a white man sexually ...

A social media post with a video was widely shared with a caption claiming that it was released by a public authority in London. “London Council has released a video showing a white man sexually ...