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Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase. “Paying $3 million for a 30-second commercial makes as much sense as ...

The ad will be revealed to Marcos on Super Bowl Sunday on Skittles’ Facebook page,” the company revealed. “Menendez’s reaction is the only thing the public will be able to view on Facebook ...

Skittles, a candy brand, creatively capitalised on the Super Bowl's massive reach by producing a 30-minute Broadway musical instead of a traditional ad, successfully subverting the advertising ...