The push was evident in Nike’s first Super Bowl ad in nearly three decades ... with Kim Kardashian-owned shapewear clothing company Skims. Getty Images “The women’s business has faster ...

"I bought that h- a lot of clothes, but she love her Skims," he raps on the new project. By Michael Saponara Playboi Carti showed some love to Kim Kardashian‘s Skims on his new Music album ...

The alliance with Skims is considered a strategy to reclaim ... In the women's sports wear industry, Nike lags behind rivals. Nike's latest Super Bowl advertisement, its first in over three ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Nike said the long-term deal with Los Angeles-based Skims, co-founded by Chief Executive ... strong marketing moves such as its first Super Bowl ad after nearly 30 years on the sidelines.

In a press release, Kardashian said that "Nike and Skims share a deep commitment to ... The company also recently released a buzzy ad during Super Bowl 59 featuring a slate of all women athletes ...