How a one word mindset can supercharge your brand. It’s fair to say that 2025 continues to fly out the blocks on a wild ...

A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

The alliance with Skims is considered a strategy to reclaim ... In the women's sports wear industry, Nike lags behind rivals. Nike's latest Super Bowl advertisement, its first in over three ...

Nike is scheduled to report earnings after the bell Thursday with the athletic apparel giant expected to post declining sales ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

The push was evident in Nike’s first Super Bowl ad in nearly three decades ... with Kim Kardashian-owned shapewear clothing company Skims. Getty Images “The women’s business has faster ...

Nike and Skims said in a statement they’re working ... Earlier this month, it aired an ad at the Super Bowl for the first time in decades, spotlighting top women sports stars such as the WNBA ...