Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...
The SHAI 001, his first design as the creative director of the basketball division, looks good on and off the court ...
Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...
Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by an overwhelming vote.
After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...
Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...
There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.