Booking.com’s Super Bowl ad didn’t make the air until late into the fourth quarter of the big game, but it quickly proved to be a hit. Featuring The Muppets, the ad has made a firestorm online, ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Elmo has been around a long, long time, and he's one of the few characters that all of the generations that have come forth since the 90s know and love.