Rising prices and shrinking budgets are pushing diners away from sit-down chains like Hooters and Red Lobster. Fast food and ...

A web development company launches a performance-based model that will drive real growth for small and big auto repair shops ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has become a ...

After marketing Windows 95, the "rocket ship" as Chase calls it, he worked on marketing for Windows 98, Windows 2000 and the ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment. Get ready to see a lot of Nintendo logos this summer ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

US Home Sales Rose in February as Mortgage Rates Eased and More Homes Put up for Sale LOS ANGELES (AP) — Sales of previously occupied U.S. homes rose in February as easing mortgage rates and ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites.

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.