BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The ...

While the Rose Basketball Club took home the championship and Ionescu's Phantom failed to qualify for the playoffs, she still found the experience of teaming up with Brittney Griner, Satou Sabally, ...

CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's helping get the word out.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

There are no right answers in 'Start, Bench, Cut,' as WNBA rookie Hailey Van Lith learned before being drafted by the Chicago Sky on Monday night. Naturally, she was asked about Caitlin Clark.

WNBA stars Sabrina Ionescu and A'ja Wilson met with teenagers Cora Besler and Addyson Stockton. Here's the lessons they ...

Beyond the glitzy stage shows and activations, JL Lapus has shaped many of the Philippines high profile athlete visits.

Sabrina Ionescu cemented her status in women’s basketball during the Liberty's 2024 WNBA championship. Her idol, Kobe Bryant, is credited as an influential figure from her rise to stardom - as a ...

The NBA GOAT debate is always a hot topic. In one category, it's no contest. Kobe and Jordan destroy LeBron and Steph.

According to ESPN, the Warriors guard's scoring performance only trails two other legends of the game in LeBron James and the late Kobe Bryant, that is for players aged 37 or older. At the top of ...