Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...

represents the total revenue a customer generates throughout their relationship with a business. Formula: LTV:CAC serves one core purpose: ensuring profitability. This KPI is critical for a ...

The amount of new revenue closed may seem a no-brainer of a KPI to present to the board. And it is. But its value and potential extend beyond a simple monthly metric. For starters, closed won revenue ...