For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns ... reference original research from other reputable ...

This complexity underscores the challenge to regulating teen social media use, but it also points to another avenue for protecting young people online: how social media platforms are designed.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels ... Similar research from Forrester last year found 66% of B2C marketing decision-makers ...

While some modern shopping experiences may resemble scenes from a sci-fi movie, the core of retail success remains unchanged: ...

In the corners of social media dominated ... Clinic in Minnesota. For example, a study might show the benefits of a specific type of herb. But that doesn’t necessarily mean the findings have been ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

Strategies to combat misinformation often focus on written materials and fact-checking. Identifying deepfakes requires ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...