A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

On hearing the word sky, a blue sheet appears in front of the eyes. But have you ever wondered why the sky is blue? And when ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

In July 2025, Backstreet Boys fans will have the chance to experience an all-new immersive concert experience featuring the ...

The Blue Gate Garden Inn offers contemporary comforts with subtle nods to Amish aesthetics—modern lodging that doesn’t resort to theme-park styling. For more intimate accommodations, country bed and ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

Guests at Coachella Valley Music and Arts Festival were among the first to experience the new Red Bull Mirage, featuring the first tastes of summer with the Red Bull Summer Edition White Peach.