As businesses increasingly push Environmental, Social, and Governance (ESG) responsibilities down the corporate agenda, a new report from specialist recruitment firm Robert Half warns of potential ...

KUALA LUMPUR: Maxis has launched its new brand purpose, Always Be Ahead, as it takes steps towards achieving its vision to become Malaysia’s leading converged solutions company. The brand ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

By Lovia Gyarkye Arts & Culture Critic But instead of revolving around a white family negotiating their legacy within the annals of American history, Purpose centers a powerful Black political ...

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

PETALING JAYA: Etika Group recently won the Global Best Employer Brand Awards 2020 at the 14th Employer Branding Awards held in Mumbai this year. Organised by the World HRD Congress, the awarding ...

In his newest Broadway play, “Purpose,” directed by Tony Award-winning Phylicia Rashad, Jacobs-Jenkins showcases a very different family whose long-held secrets and dirty laundry are put on ...

By Jesse Green You may have trouble catching your breath from laughing so hard during the first act of Branden Jacobs-Jenkins’s sophomore Broadway outing, “Purpose,” which opened Monday at ...

How will they find you and be drawn to you? This is where branding comes in. We’ll dive into what a real estate brand is, what makes a great brand and why it’s important for your real estate ...

BoAt built a strong brand by offering quality, stylish, and durable products at competitive prices. Purpose-driven branding also works. Consumers today prefer brands that align with social and ...