The industry body representing the companies even met with NZ diplomats in Geneva to raise its concerns about marketing ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Blue Moon increased its dividend payout ratio to above 100% since 2022, from 79% in 2021. We expect the company to maintain a stable dividend per share in 2025 despite lower profit, and project an ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, alcohol, and betting-related ads, and the potential impact on advertising ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even purchases. With 65% recall, 59% engagement, and 14% direct conversions, brands ...

As HelloNation leads the charge in the evolving digital marketplace, edvertising is set to redefine how businesses approach marketing and audience engagement. The future of advertising isn't about ...

Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the ...