New Delhi: In FY24, Decathlon's spending on advertising promotions was up 33% to Rs 87.49 crore. Decathlon generated over Rs 4,000 crore in revenue in India and became profitable in FY24 ...

From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

The Army looked to boost the service’s image following varied media depictions after the Vietnam War. T. To address ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why integration is no longer optional.