Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...

PepsiCo has acquired buzzy gut-health soda Poppi to “serve new generations of consumers.” Flipping conventional wisdom, Jill Smith, CEO of Iris Americas, believes that the new owner could learn a lot ...

PepsiCo is acquiring Poppi, a North Texas-founded prebiotic soda brand, in a nearly $2 billion deal. Poppi—known for its low-sugar and gut-health—gained popularity ...

Prebiotic sodas, fueled by industry newcomers Poppi and Olipop, have won over health-conscious consumers over the last five years.

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

I’ve now watched this ad, which ran during this year’s Super Bowl, six times ... The solution, the ad argues, is Poppi, which is largely indistinguishable from soda, the very thing that ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.